Monday, July 18, 2016

Foreign Direct Investment & Spillover Effects The Case of Parkson Shopping Mall in Cambodia

Abstract

Throughout the 1990s up until now, Cambodia has attracted a huge amount of foreign direct investment. Yet, Malaysia has become the third largest investor in Cambodia with its investments in the country amounting to U$2.62 billion from to date in various sectors including the banking, tourism, information technology, and financial sectors (Briefing, 2014).
Malaysia was the first country to sign a bilateral visa exemption agreement with Cambodia in 1992 and Malaysian investors were the first to come and thus received many investment concessions, including concessions in mining and forestry (Horwath, 2013). On the other hand, Parkson is a Malaysian Asian-based department store operator with an extensive network of 121 stores as at 31 December 2014, spanning approximately 2.1 million square meters of retail space across cities in Malaysia, China, Vietnam, Indonesia and Myanmar. In this paper we will pay particular interest toward Malaysia investments in Cambodia. It is important to note that in the fourth quarter of 2015, Malaysian retail-chain Parkson Mall set to open its door on Russian Boulevard in the capital city of Cambodia. Hence, this paper will analyze on how will the presence of the Malaysian Parkson in Cambodia affect the country? And will Cambodia gain or lose as a host country?
Author: Phearom Srey
Business Administration
Introduction

Foreign direct investment (FDI) in one country reflects the foreign ownership of production facilities in that particular country. In order to be classified as foreign direct investment, the share of the foreign ownership has to be at least 10 percent of the value of the company. The investment could be in various sectors such as manufacturing, services, agricultural, or other sectors. It could either be as green field investment, acquisition, or joint venture (Cambodia Foreign Direct Investment, 2011). After the enactment of the Law on Investment in 1994 we have seen a growing number of FDI inflows in the Kingdom of Cambodia. There are many reasons toward this trend, namely, the strategic location of Cambodia; the country open economy; preferential access to ASEAN and the world; attractive investment incentives, low labor costs, easy access to water and electricity, and due to the country improving political and macroeconomic environment. FDI in Cambodia have grown from almost nothing to an annual average of approximately US$1 billion in the second half of 1990s. The Ministry of Commerce (MoC) and the Council for the Development of Cambodia (CDC) have approved 1,736 projects worth US$38.52 billion in total in September 2011 (PLC., 2011). According to the figures from the Council for the Development of Cambodia (Investment Trend, 2011), the biggest FDI provider in Cambodia is China followed by Korea and Malaysia respectively. The other major FDI providers are UK, USA, Taiwan, Vietnam, Russia, and Singapore. Thus, it this paper we will discuss about the spillover effects of Parkson investment in Cambodia either it is positives or negatives toward Cambodia economy. In order to better understand the purpose of this paper we will first define the definition of spillover effects. In economic term, spillover effects are economic events in one context that occur because of something else in a seemingly unrelated context (Spillover effect, 2015). For instance, the economic benefits of increased trade are the spillover effects resulted from the formation of multilateral alliances of many of the regional nation states such as South Asian Regional Cooperation (SARC), Association of South East Asian Nations (ASEAN).
Methodology  
For many years, the OLI (ownership, location, internationalization) model has remained the remarkable framework for examining the activities of Multinational Enterprises (MNEs) and the economic rationale behind their international operations. OLI framework has proven to be helpful in directing the basic motives that can classify a good number of FDI researches and guide the international operations of MNEs, which has set a well-informed ground work for studies in international business, management and economics (Okoli, 2014). Based on OLI framework, there must be some opportunity to gain something for multinational enterprises (MNEs) that lead them to invest in a foreign country. As a result, foreign companies that decide to invest in other country away from home usually possess at least one of the OLI advantages. On the other hand, foreign direct investment (FDI) is an investment that involves a long-term relationship and control by a resident entity of one country, in a firm located in a country other than that of the investing firm (Cameron, 2013). It is also considered, in most countries, to be an important component of the development strategy, and policies are accordingly designed to encourage inward flows, plus the possible existences of FDI spillovers, a concept that represent the fact that MNEs (multinational enterprises) own technology, which can be transmitted to domestic firms and raise the productivity level (Crespo). Economic theory indicates that FDI can create positive spillover to local firms in the host country (Cameron, 2013). Since Multinational Corporations (MNCs) are essential sources of international technology and capital, the existence in the host economy can pave the way for a better transfer of managerial skills and technical knowhow.  For the host country, foreign direct investment contributes to the growth of business activity, increase of export, and employment, as well as to initiation or acceleration of the economic growth and development of the country (Stefanović, 2008).
Result and Discussion
Generally speaking, Parkson Department Store Company made a decision to invest and expand their shopping mall in Cambodia with the purpose that there might be many advantages and gains to their own company ahead once the project complete. Based on the OLI framework above that stand for ownership, location and internationalization, we presume that Parkson Mall put money into this shopping center expansion because of location advantage and opportunity. As a matter of fact, Parkson mall will be located in the heart of Phnom Penh, on Russia Boulevard, which consider as one of the easiest access from central, tourist attractions, BKK, Riverside and the airport as well as the rapidly developing residential hubs such as Tuol Kork. Simultaneously, Tuol Kork is reported as a rapidly changing district, home to Phnom Penh’s new wealthy elite where 70-80% of the new residents are representing upper class, plus residential construction approvals increase average 50% year over year (Cambodia, 2014). Furthermore, this investment would generate many positive spillover effects to Cambodia, at the same time assuming to have some negative spillover effects also. For positive spillover effect firstly, this new shopping center will be able to offer with the best one-stop service by providing numerous stores housed in one complex including groceries, clothes, shoes, reading material, food courts, cinemas, entertainment and many others which are all available under one roof. Secondly, this investment would decrease unemployment rate, yet might enable job creation in Cambodia because for the time of construction, company might need several engineers and construction workers to build and construct the building. Once the construction finish and ready to operate, it again will need to employ many people since plenty departments of the mall might need plenty of employees to work for as well. With this point, foreign engineer or worker who come to work in Cambodia would be able to generate more remittance, which play an important role in microenterprise development especially create another positive impact to their home country. Thereupon, it can manage risk for low-income household through the income source diversification and can also contribute to human capital investment. Significantly, worker in our country will be likely to have a higher skill, knowledge and exchange experience with foreign worker remarkably Malaysian engineer who can share and provide further training to the local worker and construction firm. More importantly, when everybody has a job, community will be more prosperity and the rate of criminals will go down dramatically, which in other words make local country be more peaceful and tranquil within any circumstances. Thirdly, Cambodia people also expect and hope to enjoy with a better products and services due to the fact that AEON mall would be the main competitor to Parkson, so these too giant shopping centers will need to compete against each other in order to attract more customers by providing with a good product and service, plus the possibility of offering with an affordable price as well. Fourth, Cambodia government or local authorities will be able to generate more income and collect bigger revenue from taxation, which is somehow essential for government to use the tax revenue to improve infrastructure and social welfare in the country especially trying to stay focus and upgrade on public services such as training and education, health services, public transportation (Atkins), which could contributes to improve living standard in Cambodia even further and better. Fifth, local construction companies will need to strengthen the quality so that they can compete with international construction company. Increasing the quality of construction will be advantageous and favorable for Cambodia since a lot of buildings and houses in Cambodia were previously built under standard. Nevertheless, the quality of construction has improved spectacularly throughout this last couple of years on account of the increasing of construction companies that operate in Cambodia. Sixth, this upcoming shopping center can increase local real estate and property value that locate around the shopping center (Atkins). Noticeably, house value may start to increase substantially, which show a very good sign to the citizen around there as they can grab this opportunity and run their own business especially rent their house to other people at higher price since some people might be willing to live around the mall or crowded area. Hence, it could also improve and benefit the standard of living for people around there, as that area may become one of the most populous and attractive areas in the city. From the opposite position, we also assume that this investment and cross-border expansion might give some negative spillover effects. Firstly, large electric energy will be needed to supply to this huge industry, thus there will be a chance that we will face the environmental effects like a global warming if we consider in the long run of the source of energy to continue using (BBOY, 2010). Secondly, once many shopping centers take place, there might be a big trouble that small shop in those areas might go bankrupt. Strictly speaking, it is controversial issues for many years due to small shops might not a lot of customers and can earn only a small profit margin. Lastly, shopping malls are a drain on resources; shopping malls incorporate a large number of products and services inside them. So it is not always easy for citizen just to go to a shopping mall and exit with only what people came to purchase (Willis, n.d.). The temptation to browse is always present, and browsing often leads to buying things that are not needed, which could be considered as a waste of money from time to time.
Conclusion

All in all, Parkson investment might be likely to give both positive and negative spillover effect to Cambodia. With this in mind, Parkson decided to invest in Cambodia as a result of location advantage and believe to be one of the leading shopping center in Phnom Penh, which in turn might provide a higher return of investment and benefit to both Cambodia and Parkson Company. With this discussion, we can assure that Cambodia neither gain nor loss as a coin usually come up with two sides that is why everything would have it own advantages and disadvantages. In consequence, no one can come up and argue that mall is the place to make our life to be more easy-life and happiness although it has many part of disadvantages, but we always forget them because the mall is available everything more than we need. Therefore, we as a group would like to hold a firm belief that benefits would outweigh drawbacks within many different aspects since this investment would provide more advantages than disadvantages as discussed above. Personally, we as a group also want to recommend Cambodia firm and worker to strengthen their own skill and build more capability in order to compete with foreign company and worker. Just so you know, this investment might enable a lot of job creation but what if we as a local firm and workers are still lack of high knowledge and skills then we may need to work under the control of the foreigners and still get a lower wages or salaries at the end. Accordingly, Cambodia government is supposed to make an effort and work hard in order to attract more FDI to Cambodia remarkably by trying to lower income taxes, investment protection agreement, tax holidays and subsidies for infrastructural facilities since we all knew that FDI can create many positive impacts to the local country. As a result, Cambodia might not be able to provide only job opportunities, resource enhancement, competition effect, product and process innovation, but Cambodia would also gain new technologies, technical and managerial know-how, and in this way it represents the source of human capital improvement at the same time upon the conditions.

References

 

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